Did you know that Keratin is a protein that’s naturally in our hair. Keratin treatment is a process that smooths and shines frizzy hair.
The keratin treatments we offer consist of binding keratin (a naturally occurring substance) on top of hair follicles. The acid H(2.8) of Brasil Cacau Keratin and the heat of the straightening iron are responsible for fixing the formula’s active ingredients into the hair. It realigns the cuticles, making the hair surface even and smooth to reflect the light, and imparts brilliant shine.
NO! Keratin treatment is a product that makes your hair straighter, smoother and shinier. Its main ingredient is keratin which is the main protein of our hair that coats hair cells underneath. It is responsible for preventing breakage, frizz, and heat damage.
If you follow the instructions, our keratin treatment helps bind the keratin on top of the hair follicles.
However, not all keratin treatments are equal. Pioneer formulas contain formaldehyde, a carcinogenic chemical that can cause cancer. Make sure to choose formaldehyde-free keratin Treatment.
What is formaldehyde?
Formaldehyde is a colorless, strong-smelling gas, and is a very common industrial and commercial chemical. Formaldehyde is a commonly used preservative, it can be added directly or instead released by other preservatives. Make sure to choose formaldehyde-free keratin Treatment like Brasil Cacau Keratin Treatment or ask your hairstylist.
Ever wondered how hair can become dull looking?
Hair dullness refers to hair that lacks moisture and shine. It can be caused by over-washing and buildup from hair products or pollutants.
If you live in an area with lots of smoke, dirty fog and smog or even wandering outside for a long time, it is unavoidable for your hair to become dull after exposure with these toxins. You can’t control the air particles but you can add protection to your hair.
Keratin treatments make hair strands stronger by adding keratin on top of hair follicles. The keratin serves as a barrier to better be able to withstand environmental pollutants for a much shinier looking hair even in harsh, windy or dry weather.
Just as you wax your car to protect the shine and protect, keratin acts in a similar way by protecting your hair and making it easier to clean pollutants out of your hair.
